Production by ICON - Daks AW26
DAKS Autumn Winter 2026 is inspired by the architecture of London.
The concept explores the connection between fabric and structure, revealing how tailoring, texture and form echo the geometry and ever-changing character of the city. This collection brings together British heritage and modernism, reinterpreting the iconic DAKS House Check for today.
Concept, Design + Creative Direction @paulbarrydesignstudio
@paulbarrydesign
@jakeomarshall
@rorysalva
Photographer @willwaterworth
DOP by @markadcockdop
Styling by @Kristenneillie
Hair by @stephenlowhair
Makeup by @martilattanzi
Nails by @louimarie_nails
Production + Casting @iconlondon
Location - @bankinghall
Models @azanrdo @katya_gray
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